Move from reactive management to intentional leadership.
We help family and founder-led small businesses align culture and execution so they scale with clarity, confidence, and purpose.Because growth shouldn’t come at the cost of your identity.When you’re ready to lead proactively, not firefight, The Alignment Company helps you build what’s next.
67% of well-formulated strategies fail due to poor execution.
Even the best plans falter without aligned teams and clear follow-through.
Source: Harvard Business Review
Who We Serve
We work with founders and leaders of growing businesses, usually with 7 or 8-figure revenues, who are feeling the strain of growth and hitting the point where what got them here won’t get them there.These companies often have strong values, tight-knit teams, and a culture that matters. But as they grow, the way they plan, lead, and execute starts to strain. That’s where we come in.Below are just a few of the patterns we see every day:
The Founder Who’s Still Holding It All Together
You built this business from the ground up. But now the team is growing, and you’re still the go-to for too many things. You want to lead at a higher level but the day-to-day keeps pulling you back in.
The Team That Can’t Move Without You
You’ve hired smart people, but decisions stall and priorities shift. Meetings feel messy, communication is inconsistent, and you’re starting to wonder if the team is truly aligned or just really good at looking busy.
The Culture That’s Starting to Fray
You care deeply about how your business runs and how people treat each other. But lately, tension is rising. There’s friction in the leadership team, and you’re seeing signs of burnout, confusion, and disengagement.
The Business That Needs Systems to Scale
The demand is there—but the structure isn’t. You need better processes, clearer roles, and a team that can execute with confidence so your next phase of growth doesn’t collapse under its own weight.
Does this feel familiar? You’re in the right place.
97% of employees and executives believe lack of alignment
within a team impacts the outcome of a task or project.
Alignment isn't optional, it's essential for success.
Source: McKinsey, as cited by DX Learning
Plan • Align • Execute
Where We Focus to Solve Problems
While it was the goal all along, growth is hard; it exposes cracks you cannot ignore.Plans that looked good on paper struggle to stay in sync with the needs of your growing business.Teams disengage and revenue suffers.This does not have to be the case.At The Alignment Company, we help organizations reconnect their big-picture strategy to the day-to-day work that makes it real.That starts with a simple but powerful foundation:Plan • Align • ExecuteWhen one of these is missing, teams struggle.Here’s what that looks like in real life:
Strategy That Never Sticks (Plan)
You’ve tried planning. But the goals don’t cascade, the priorities keep shifting, and execution lags behind intention. Teams stay busy, but traction is elusive.
Teams That Don’t Move as One (Align)
You’re meeting constantly, but not moving forward. Decisions don’t stick, follow-through is inconsistent, and the same topics keep resurfacing, without resolution.
Silence Instead of Debate (Align)
Conflict goes unaddressed. Leaders don’t speak up. Reliable contributors go silent. Tension simmers below the surface until something breaks, and even then, no one wants to name it.
Leadership Bottlenecks (Execute)
Too many people still come to you for answers. You want to delegate and when you do balls get dropped. Without the right structure and trust in place, it’s easier to just handle it yourself.
If you’re ready to jumpstart revenue and protect your culture, we can help.
Only 22% of employees strongly agree their leaders have a clear direction.
When leadership lacks clarity, teams struggle to align and perform.
Source: Gallup
Working With Us
We don’t just advise. We roll up our sleeves and build with you.
We meet you where you are with support that scales as your business does. Whether you’re just starting to untangle your systems or ready for full-scale transformation, our approach adapts to fit your team, your pace, and your goals.Every engagement is hands-on, grounded in trust, and focused on creating lasting change; not just short-term fixes.Our work is grounded in a simple idea: culture and performance aren’t trade-offs, they’re partners.We help you grow revenue, gain time, and scale your business without losing what makes it special.This isn’t just about fixing problems.It’s about building the future of your company in a way that reflects who you are.
What We Help You Build
These are some of the most common areas where we roll up our sleeves. No two businesses are exactly alike and these are the kinds of challenges we tackle most often.If something’s slowing you down, there’s a good chance we’ve seen it, and helped fix it.
Clear & Resilient Strategy: From big-picture planning to day-to-day execution, we help you align teams and decisions to what matters most.
Meetings That Drive Work Forward: Redesigning meetings as tools for clarity, accountability, and focus.
Communication That Sticks: Structuring how information flows so the right people know what they need, when they need it.
Role Clarity & Accountability: Defining structure, ownership, and decision rights to support sustainable growth.
Operational Systems That Scale: Building repeatable processes and rhythms that reflect your culture and fuel momentum.
Solving What Slows you Down: Helping you identify and address recurring issues before they become patterns.
Leadership Support at Every Level: Coaching and development for leaders to be more effective today while growing into larger roles over time.
Turning Alignment Into Action: Helping leadership teams translate shared vision into shared momentum, where follow-through finally matches intention.
Every Engagement Begins With a Plan
We don’t drop in with a pitch and a playbook. We start by learning your business, understanding your team, and building the trust that makes everything else work. Month one is focused, hands-on, and designed to create alignment from the start.We approach this work with an Architect's mindset. This is the core of our tiered model of support; every client begins here before deciding what comes next. (You’ll find an overview of all three tiers further down the page.)This is a shared investment, real work from both sides that lays the groundwork for everything that comes next. We practice what we preach: clarity, trust, and momentum start here.
What We Focus On:
Learning: We get up to speed quickly and ask the questions that matter.
Planning: Together, we build a practical plan your team can move on.
Trust-Building: We earn trust by showing up consistently and transparently.
Quick Wins: If we can make something better now, we don’t wait.
What You Get:
Clarity on what’s working and what’s getting in the way.
Alignment across your leadership team. Words matching actions.
A plan you can execute, with or without us.
A confident path forward, built on real insight.
Everything we do in this first month informs the engagement ahead. The timeline below shows how the work takes shape.
Putting the Plan Into Action
With alignment established and a clear plan in hand, we shift into focused execution. This next phase is hands-on and adaptive; centered on the priorities we’ve set, supported by systems that create accountability and momentum.Before we move forward, we’ll review the plan together and help you select the support tier that best meets your goals, capacity, and pace.The timeline below shows how the work unfolds in real time.
Our Service Tiers
Designed to reflect a combined 40+ years of leadership and operations expertise combined with the level of involvement and impact your business needs. We meet you where you need us, allowing you to move between tiers as your needs evolve.
Advisor
You already have a capable leadership team. A fresh perspective will help them see the way forward with clarity and conviction.Your team is empowered to own and execute; we provide structure, insight, and accountability to help you lead with intention.What this looks like:
Weekly calls focused on high-leverage priorities and decision-making
Structured guidance rooted in best practices across planning, leadership, and execution
Recommendations and templates your team can adapt and run with
Feedback on team structures, rhythms, or strategic plans
Email access for questions and check-ins between sessions
Starting at $3000/mo
Architect
We add depth to your leadership team, bringing decades of experience and perspective.We serve as active thought partners, bringing insight and structure while co-creating what works best for your business.What this looks like:
Weekly working sessions to design and refine your org systems
Live co-creation of meetings, roles, and team frameworks
Real-time coaching and advisory support for key leaders
Facilitation of strategic conversations that result in clarity and direction
Shared tools and documents to support transparency and follow-through
Starting at $5000/mo
Builder
As contributing members of your leadership team, we lead the work until it runs without us, modeling ownership and accountability.Working with your team, we drive the design and delivery of the work, prioritizing clear communication and alignment.What this looks like:
We lead core meetings and workstreams until your team is ready to take over
Direct collaboration with team members and leaders on a daily or weekly basis
Rapid iteration and execution; we don’t just design it, we build it with you
Creation of customized tools, templates, and documentation to sustain progress
Clear handoff plan with coaching to ensure long-term success
Starting at $10000/mo
If you’re ready to build the systems that support real progress we can help.
70% of change initiatives fail—often due to cultural resistance, not strategy.
Sustainable change requires aligning culture with execution.
Source: Harvard Business Review
About Us
Full-Spectrum Support for Your Business
Meet Your Partners
Karen Knab
Executive Coach • Family Business Advisor • LMFT
Karen’s 20+ years in family systems, executive coaching, and conflict resolution make her a trusted steward of a healthy culture. Her work focuses equally on the teams and the leaders guiding them. Whether helping seasoned founders or emerging leaders step into their roles, she brings clarity, calm, and connection to high-stakes conversations.Karen is especially skilled at:
Helping leaders build trust and emotional intelligence
Coaching through interpersonal and organizational conflict
Facilitating honest, productive conversations between stakeholders
Guiding family businesses through succession and leadership transitions
Brian Hanley
Business Operations • Strategic Planning • Executive Advisor
Brian’s 20+ year career in operations and strategy spans manufacturing, technology, and high-growth environments. He’s led $100M+ facilities, transformed underperforming teams, and built systems that help businesses scale with clarity. With a master’s degree in conflict resolution and a passion for building trust, he brings structure and strategy without sacrificing culture.Brian is especially skilled at:
Designing systems that support sustainable growth
Turning strategy into clear, accountable action
Aligning leadership teams to think strategically and communicate tactically
Making complex challenges feel manageable and solvable
Two Perspectives. One Purpose.
We come from different professional worlds and we’re grounded in the same belief:Business works better when people do.We built The Alignment Company to help growing businesses connect strategy, people, and culture, without having to choose between them.We work with small businesses because they’re built on something real: trust, character, and the courage to do things differently.
Karen brings deep expertise in communication, relationships, and leadership development.
Brian brings decades of experience leading complex operations and scaling organizations.
We don’t show up with one voice or one method. We listen. We challenge. We balance each other’s thinking in service of what’s best for your business.
Curious what it’s like to work with us?
Organizations with strong leadership development programs
are 2.4x more likely to hit performance targets.
Investing in leadership drives measurable business outcomes.
Source: DDI
Frequently Asked Questions
Do you focus on performance or culture?
Both. We believe culture is one of the most overlooked drivers of business performance. Our work grows revenue, clarity, and momentum by building systems that honor your values and support your people.
How long do engagements usually last?
Our minimum engagement is three months, but most clients work with us for 6–12 months. We stay involved as long as it takes to create durable, self-sustaining systems.
What kind of businesses do you work with?
We specialize in founder- and family-led companies, typically with six or seven-figure revenues. Most are growing and feeling the strain of success.
How do we know which tier is right for us?
That’s what the consultation is for. We’ll talk about where your business is today, what support would help most, and what tier fits best. You can move between tiers as your needs evolve.
What happens after we book a free consultation?
You’ll meet with us to talk about your goals and challenges. It’s a real conversation, not a sales pitch. If it’s a good fit, we’ll share a proposal and plan from there.
Do you work with teams or just owners/founders?
Both. Some clients bring us in as a trusted advisor to leadership. Others ask us to work across their team, redesigning meetings, structures, and systems to help everyone perform better.
Do you offer offer one-off training or workshops?
Not at this time. Everything we do is part of a deeper engagement focused on long-term success. We believe real change takes consistency, trust, and partnership.
How does pricing work?
Our services are tiered and priced monthly, starting at $3000. Pricing is transparent, based on the level of involvement and support you need. No upcharges. No surprise fees.
Is what we share kept confidential?
Absolutely. Whether we’re coaching a founder, supporting a leadership team, or working inside a family business, confidentiality is non-negotiable. Trust is the foundation of our work.
Still have questions?
Let’s talk about what’s happening in your business and whether we’re the right fit.
