The Alignment Company

AI Enablement

AI enablement that keeps your people in command

I help you decide where AI can do the most for the problems holding your business back today, then train your people to use it well.

AI alone is not the answer. AI paired with your team's judgment is. Your organization already has AI. What's missing is a shared standard for where it should lead, and where your people need to stay in command and own the process.

Book a Perspective Session

Free, 30 minutes. No pressure, no pitch.

Who it's for

Founders and leaders who want a better answer to how they're using AI today to support the business.

What it is

Three sessions, leadership first, built on a shared standard.

What you get

A plan for using AI on the right problems to move the business forward, with a short standard your people can follow.

How it starts

A free Perspective Session, then a conversation or two to pick the problem worth solving.

“You can now be consistently mediocre at extraordinary speed. Or you can amplify everything that is distinctly, recognizably yours.”

Brian Hanley, Founder, The Alignment Company

Lake Harriet was the internet. AI is Lake Superior.

Scale comparison: Lake Harriet at 335 acres versus Lake Superior at 20,000,000 acres

The 90/10 Framework: AI Generates. You Govern.

AI handles 90% of the work: the drafting, the synthesis, the structure. The final 10%, the judgment, the standards, the meaning, has to come from you. Mastery isn't about doing less. It's about knowing exactly where your expertise has to show up.

“[AI is] a tool to think with, not a tool to think for you. It can provide the 90% — the draft — but the human must provide the 10% of the meaning.”

Ethan Mollick, Wharton Professor

What I see in most organizations

The Hammer Looking for a Nail

Leaders who run around with a hammer, desperate to find a nail, are putting the problem after the solution. Here, the hammer is AI. The question that matters comes first: which problem is important enough for your business to get past? Then we ask whether AI is the right tool for it.

The Train Has Left the Station

The question isn't whether your team is using AI. They are, often without leadership knowing. It's whether they're using it to your standards, or someone else's defaults.

Racing to the Middle

Generic AI reflects the average of the entire internet. Your work shouldn't. I help you build the habits that keep it distinctly, recognizably yours.

The 90/10 AI Accelerator

The program I use to put AI enablement in place: three sessions, from the leadership team to the people doing the daily work.

Leading AI Intentionally

For leaders / executives

Governance, organizational design, and the four building blocks every leadership team needs before AI scales inside their organization. Leave with the bones of an AI standard, not just a slide deck.

Beyond the Bot

For skeptics and power users alike

Clear the fog. See how your team's shared standard applies to their own daily work. Leave with a personal AI stack built around it.

The Skillset Lab

For practitioners, in-person

Hands on keyboards. Context-priming, fact-checking, synthesis at scale. Leave with a prompting strategy for building whatever your work needs next.

Real Sessions, Real Rooms

Brian presenting a slide on the three layers of AI to a group of career coaches seated around a conference table
A custom workshop I built for career coaches, on using AI to support the people they coach
Brian leading a live Leading AI Intentionally session

Session 1: Leading AI Intentionally

Brian leading a live Beyond the Bot session

Session 2: Beyond the Bot

How the Program Actually Works

1

Governance First

I start with your leadership team, not your whole staff. I walk leaders through the AI landscape: what these tools actually do, how they work, and where they genuinely support your goals. This isn't about bolting AI onto what you already do because everyone else is; it's a deliberate look at AI as a tool, not an obligation. From there, I help you build a real governance framework, a clear mandate for how your organization uses AI, written as permission, not restriction: it says what your team can do, not a list of what they can't.

2

Practitioner Training, Built on Your Governance

Once leadership has a mandate, I bring it to the whole organization, every team, not just the technical ones. This session is instructional and example-driven, built around the tools your people already have access to, not abstract theory. I cover specific techniques for specific work: how to prompt well, how to fact-check AI output before it goes out the door, and how to recognize when a tool is simply the wrong fit for the job. And because it's built on your governance work from Step 1, everything I teach reinforces your leadership's actual direction, not generic advice that might quietly contradict it.

3

Hands-On, Building Together

The last session moves from instruction to practice. I bring real examples from your own work into the room and work through them with you, live, not hypothetical case studies. This is where people stop watching and start doing: prompting, refining, and troubleshooting in real time, with me right there to correct course before a bad habit sets in. It's the difference between understanding a skill and actually owning it.

Most AI training treats every session the same, no matter what leadership actually wants. This program is built the opposite way: governance leads, and everything after it reinforces that same standard, session after session.

And if your leadership team isn't ready to formalize a policy on the first pass? That's fine. The program moves forward either way. Even without a finished policy document, your leadership team walks away with a shared understanding of AI that most of your competitors simply don't have.

5%

of workers use AI in a way that actually changes how they work.

Ernst & Young, 2025

44%

of organizations are integrating AI. Half have no governance in place.

Gallup, 2025

79%

of employees feel unprepared to use AI at work.

Bright Horizons Education Index, 2025

What makes this different

I teach judgment, not just tools.

There's no shortage of courses on AI. There's a shortage of programs that help your people understand where they're essential, and build the habits to do it consistently.

I keep your people at the center.

AI without human judgment is just a faster path to the middle. I make sure the people powering the work don't get left behind as the tools change around them.

I've run actual organizations.

I know what good output looks like because I've been accountable for it. That's not something most AI trainers can say.

“It was genuinely one of the more useful conversations on the AI topic I've had in a while. The 90/10 framing has stuck with me.”

Nick Serati, Co-Founder, Thrifty Traveler

It starts with AI. It rarely stays only about AI.

When I work with your team on AI, I'm in the room for the conversations about what the business is actually trying to solve. I start with the problem, then decide whether AI is the right tool, one part of the answer, or not the answer at all.

Those conversations tend to surface the bigger operational questions underneath. That's where the broader work begins: the Alignment Assessment, and the process and team work behind it. You decide how far to take it.

See how I work

The instructor

Brian Hanley

A career of building and running systems means I've watched more than one technology promise to change everything. Most of that promise was noise. Some of it was real. AI is big enough in scope that both will turn out to be true, and that's exactly the judgment I bring: not blanket enthusiasm, not blanket skepticism, but the experience to tell which parts are actually worth your organization's time.

Brian Hanley, Founder, The Alignment Company

AI Works When Your People Are Ready for It

The judgment and care sitting inside your team today is the difference between saying your company uses AI and harnessing the power of AI to expand your business. We start with the problem, not the tool. Let's book it, and I'll help you figure out where you actually are.

Book a Perspective Session

Free, 30 minutes. No pressure, no pitch.

Download the one-sheet (PDF)

FAQ

Do I need my leadership team to participate for the practitioner sessions to work?
Not required, but the results are significantly more durable when leadership has aligned on governance and expectations first. That's exactly what Leading AI Intentionally is designed to do.
Is this only for tech-savvy teams?
No. The program is built for professionals who use standard workplace tools and want to use them with more intention and skill. No technical background required.
How long does the full program take?
Three sessions over a flexible timeline. Leading AI Intentionally can be delivered before or alongside the practitioner sessions depending on your organization's needs.
Can individual sessions be delivered separately?
Yes. I'll help you figure out the right starting point in the first conversation.
Do you have something I can share with my team or leadership?
Yes. Download the one-page overview to forward or print.